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Friday, September 3, 2010

Niche Sites or Super Sites?

As my education continues, I find that my journey to earn a passive income from home is like walking on quick sand. The 'make money from home' terrain is constantly shifting under my feet and I'm changing strategies as the landscape dictates. What do I mean by all this?

For months (maybe years?) I've been reading that the way to excel in the search engines (SEs) was to create an obscure niche that would not have much competition. Utilizing this SEO technique would allow the SEs to find my website easier when someone typed in a long-tail keyword. The next step is to create more and more and more of these niche sites, making a few dollars on each one per month.

This may be a strategy that some people follow. It makes sense and has been working for plenty of people for years. The latest in SEO theory, though, is to create Supersites. You may ask "What the heck is that?" I would say "That's a good question". There is no hard and fast definition that I can tell, but it seems to be a focus on using the 'niche website' strategy and applying it more broadly.

Meaning that you should still go for the niche topic, but develop it more rather than slapping up 5 or 10 pages and moving on to the next niche. The reason this makes more sense (at least it makes more sense to me), is that you need to do an awful lot of article marketing to build up a given webpage. Once one of your webpages has been built up to have some Authority (Google calls this Page Rank - known as PR) with the SEs, why abandon it to start a whole new site?

Why not use that page to build up another page on the same site? Why not continue to broaden your niche topic and build up the Authority of every page of the site? High PR pages carry a lot of weight with the SEs and if you can use one high PR page to link to, and build up, another page on your site...good for you!

This path to so-called easy online money takes a lot of education and work. While there are plenty of internet business opportunities, none are without effort. Whether you go with the niche site or the supersite, the main thing you should do is - take action!

Until next time!


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