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Monday, November 22, 2010

More SEO Strategies

A few ideas for more SEO strategies, folks.

Once you have your site up and running, start analyzing your Google Analytics. If you are getting search traffic to your site for keywords that you don't rank on page 1 in the SERPs, then you may have found an under-served keyword.

Check scroogle.org to see what keywords you rank for. Scroogle scrapes the results from Google while not counting your own searches. This is good. You don't want google seeing you searching for your own topics and throwing off their data.

This is called low-hanging fruit. Build a link-net to further pump up your ranking for this keyword. A link net can come in a couple of different forms. You could create 5 posts that all point at the original post with varying forms of the keyword.

You can also use a plug-in like SmartLinks that will automatically link keywords that you select to specific pages every time you use them. Over time, as you build more and more posts with different keywords, your posts automatically link more and more.

I've read that internal posts are just as valuable as external posts pointing towards your page. If this is true, you are wasting valuable links on your own site! Using SmartLinks is awesome.

Either of these methods will help to build your authority for a given keyword. Of course, if a link-net post is getting traffic, then make it its own post and build another link-net around it, too.

Some general hings to keep in mind as you write and link...

-As you write your posts, ensure that your exact keyword naturally appears twice in the article. I follow Griz's advice and try to put the keyword in the first and last sentence of the article. Sometimes that's too awkward and I just make the best of it.

-Writing is the name of the game, here. Write lots of different articles using variations of keywords.

-Always keep pushing to beat the sites in front of you... even if they have higher PR. Internal linking and keyword density, etc can work for you. Keep building links and you will beat them.

-Should you be in competition with someone who you are linking to, or who is linking to you? Yes! You are both helping each other. This makes good strong links for each of your pages and sites.

-Link old posts and new posts to strengthen your link-net.

-I use google analytics. This gives google acess that may be unwelcome, but adsense knows everything anyway, so they already have your info, and analytics is good for users.

-Whenever possible add a new post to the site to achieve a double listing. If you are getting traffic... 100 - 200 visitors per day, this will greatly increase your income per site.

-Build authority by building more and more links to your site.

Is there a minimum search target for low hanging fruit? Don't bother unless you are getting 50 visitors per day, but consider your top 10 keywords for bringing search traffic to your site...

-Focus on what is working and always be prospecting on what might work...

-Higher PR sites are worth much, much more than lower PR sites. Finding such sites are the hard part. One place to find sites like this is TKA.

I hope all of you are beginning to put some of this stuff in to practice and see some results. I'm trying to do all the research on SEO strategies so you don't have to.



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