2011 New SEO Strategies To Please Google

Hello again to my faithful followers. Making money online just got more difficult!

I've obviously been slaving away too long with my nose to the grindstone and didn't realize that times were a-changin'. No sooner did I post about my dilemma over what SEO strategy to use than I look up and find that all the rules are changing.

Griz (the acknowledged guru of IM) has decided that building a brand and focusing on becoming an authority is the proper way of gaining trust (and therefore, traffic) from Google and the other SEs. And he's not the only one. It seems all of the 'big guys' are changing their tune from massive link building to building a real company and marketing online just as any brick-and-mortar company would do. Then let the links come as they may and the cream will rise to the top.

Easy for them to say. These 'gurus', whether they like the term or not, sit atop their perch and change the rules. In all honesty, maybe its G that is changing the rules and they are just changing strategies to maintain their perch (and the lifestyles on which they have become accustomed).

If you happen to not be the cream, what then? If you are not an expert or an authority, should you just give up?

This is my new dilemma. It sounds to me like they are telling me to pack it up and call it a day. Because I am not an authority on anything that someone else can't already beat me at. Sure I have my perspective on things, but can I write daily, weekly, or more on a given topic an build a site that has more clout than real experts.

Sigh.

Maybe the SEs are getting smarter and will learn how to discern the difference between artificially created backlinks and naturally created backlinks, but until I earn an expert status in something, I think the old-fashioned way will still work best for most folks.

Once I am able to earn a living online and quit my day job, I'll consider myself an expert on making money online.

Cheers

MJ

Search Engine Optimization Strategy

Hey there, folks!

Another week of learning about SEO and Internet marketing strategies, another week of me passing along the SEO strategies and IM strategies that I've learned!

This one comes from another member over at TheKeywordAcademy.com (TKA). There's a total genius over there that is willing to offer everything he learns to the masses. Half of his advice flies straight over my head. But the things that I do understand are pretty awesome.

So here's a tip from an SEO expert, someone that does this for a living...

It helps to rank well for a root keyword if you use a qualifier. So if you wanted to rank for "boats", unless you have boats.com locked up, or a bajillion links pointing at your site, it will be very difficult to rank for your term. Very difficult.


However,  you could create an article named "What Are Boats" - then externally and internally link to it using "boats" as the anchor text. Write a bunch of articles and submit them to the various directories, and you can rise very quickly using this process.


Consider reviewing the articles on your site with the view of writing some "explanatory articles" along the lines of "what are boats". Any qualifier should work. You could do this with "used X", "X for free", "where are X", "X in California", etc. Use your imagination. Don't fear the tough keywords. But be prepared for a fight.

If this works for a guy who uses this strategy to make money from home, and that's all he does -  it's probably pretty sound advice!